ALC Recognized as a NIL Power Player by SBJ

Jun 20, 2023

Athlete Licensing Company Recognized as a NIL Power Player by Sports Business Journal

BRENTWOOD, TN – June 20, 2023 – Athlete Licensing Company (ALC), a tech-enabled name, image and likeness (NIL)/intellectual property (IP) management company was named to the Power Players: NIL list by Sports Business Journal (SBJ). To view the article and complete Power Players:NIL list, click here.

SBJ examined organizations within the collegiate-athletics NIL industry to determine the Power Players. Its 2023 list is organized into 6 categories: Agencies/Legal, Brands, Collectives/Donors, Group Licensing, Marketplaces and Third-Party Consultancies. ALC was recognized in the Third-Party Consultancies category. 

“We’re honored to be named as a Power Player in the NIL industry,” said Adam Jaggers, CEO of Athlete Licensing Company. “ALC works to help student-athletes, universities and collectives maximize their NIL opportunities while minimizing risks. As the NIL environment continues to evolve, we’re committed to helping all the stakeholders build and grow future-proof programs so that they are protected and can thrive.” 

ALC seamlessly connects student-athletes, universities, collectives, brands, donors and agents to help build, manage and grow comprehensive, compliant NIL programs. The company provides third-party administration services (TPA) for universities and collectives as well as offers an end-to-end NIL operations digital platform, GameDayNIL, which is a software-as-a-service. ALC also provides a student-athlete portal, Club NILlionaire, which enables athletes to easily accept, track and report NIL sponsorships. Earlier this year, ALC partnered with a leading financial wellness company to provide student-athletes with unlimited access to financial education and one-on-one financial coaching so that they can learn to manage and invest their NIL earnings.

About Athlete Licensing Company
Athlete Licensing Company (ALC) is a tech-enabled NIL/IP rights management company for student-athletes, universities and collectives. The company provides comprehensive, customizable NIL program management. ALC’s GameDayNIL(TM) digital platform is at the core of these solutions. The company puts student-athletes at the center of the ecosystem by providing the Club NILlionaire(TM) app, which enables them to optimize and manage NIL opportunities. ALC’s team has broad and deep expertise – NCAA and NIL law, University Fundraising and AD Administration – and its tech is based on 25+ years of IP rights management experience. ALC helps its customers build, manage and grow successful NIL programs so they can have a winning athletic program. For more information, visit 

Media Contact:
Nikki Cary
Vice President, Marketing