A Foundation
for Winning

To stay competitive, Athletic Departments must build a sustainable NIL program.

ALC Helps Athletic Departments:

Drive Sustainable Revenue
Build and Optimize Assets
Recruit and Retain Athletes and Coaches
Simplify Complex Rev Share Models

Strategic NIL Services

NIL is a high dollar, high risk endeavor. ALC works with universities to analyze their NIL ecosystem and develop strategies for sustainable success. The ALC team has deep, professional experience – legal, intellectual property rights administration, financial, operational and AD administration. We bring interdisciplinary business experience, as well as a vast network of preferred partners – allowing us to tap into the innovation and best practices of the music and entertainment industries and apply it to the world of collegiate sports.

NIL Technology Platform

Athletic Departments can leverage ALC’s technology to simplify the processes associated with building and monetizing assets – for both the university and the student-athletes. ALC’s agnostic platform provides a single funnel for ALL student-athlete revenue from ALL sources so universities get a more complete picture of student-athletes’ NIL activity.

ALC’s technology was developed on a foundation of 30+ years IP rights management experience. This platform can handle highly-complex payment models in a transparent manner to ensure athletes are informed and protected.

Built for the future, ALC’s platform allows Athletic Departments to process, track and distribute multiple revenue streams, including micro-distributions on licensing and digital or multi-media rights management.