Why NIL Athletes Should Brush Up on #Influencer Rules

Why NIL Athletes Should Brush Up on #Influencer Rules

Yikes! Compliance doesn’t stop with your contracts; federal agencies have a say in your endorsement deals too! Creating sponsored content on social media is one the most efficient ways for college athletes to monetize their name, image, and likeness, but—when...
What Every NIL Athlete Should Know About Paying Taxes

What Every NIL Athlete Should Know About Paying Taxes

What Every NIL Athlete Should Know About Paying Taxes Spoiler alert: All income has to be reported, but services like ALC can simplify the paperwork No one is excited when tax season rolls around, but it can be especially stressful for NIL athletes paying taxes for...
Why Every Student-Athlete Needs Financial Wellness Training

Why Every Student-Athlete Needs Financial Wellness Training

4 Reasons Why Every Student-Athlete Needs Financial Wellness Training According to recent surveys, only 57% of U.S. adults are financially literate, and Gen Z has the lowest financial literacy scores. That shouldn’t come as a surprise—most people learn financial...
An Introduction to Name, Image, Likeness

An Introduction to Name, Image, Likeness

An Introduction to Name, Image, Likeness Name, Image, and Likeness (NIL) refers to the rights of college athletes to profit from their own name, image, and likeness. In the past, the National Collegiate Athletic Association (NCAA) prohibited college athletes from...